#52 Rob and #36 Kristen: Vulture's 100 Most Valuable Stars of 2013 list

The Twilight phenomenon has now been over for nearly a year, and Kristen Stewart finds herself the best positioned of the three main leads. (Though doing better than Taylor Lautner and Robert Pattinson right now is not exactly the highest bar to clear.) That said, she’s safely entrenched in a second successful franchise, after Snow White and the Huntsman made nearly $400 million worldwide last year, and a sequel is in the works for 2015.
Which is not to say life is easy for Stewart. There was that whole "making out with her married director" gossip explosion from last year, a scandal ill-suited for a star already so awkward in the spotlight. Because of this blowup, it is not surprising that her gossip value is a perfect ten, while her likability bottoms out at 30, ten percentage points lower than it was last year. (The most common E-Score adjectives used to describe her: "overexposed, cold.") Her studio value is a middling 5.75, and it’s not an encouraging sign that at one point, Universal was just going to make the Snow White sequel about the Huntsman, ditching the female lead of the franchise. (If Melissa McCarthy cheated with her Identity Thief director, there’s no way anyone would consider making Identity Thief 2 without her.) Whether Stewart is the main draw for Snow White or not, she’s still using it as a strong paycheck to give her the freedom to do more nuanced projects: Coming up, she has the Gitmo drama Camp X-Ray and Sils Maria, the English-language directing debut of Oliver Assayas. Her previous small-scale dramas have mostly fizzled out (On the Road, The Runaways), but her continued casting by these directors says a lot.

Rank Compared to 2012 +2
Domestic Box Office $141,276,785
Overseas Box Office $182,409,794
Studio Value (1–10) 6
Likeability 30%
Oscars 0
Critics’ Score (1–100) 56
Twitter Mentions 9,237
Tabloid Value (1–10) 9


52: Robert Pattinson - THE RECOVERING VAMPIRE - He’s gonna need more time to get past Twilight — assuming he ever can.
Nearly a year after the end of the Twilight franchise, Robert Pattinson could still use a little distance between himself and Edward Cullen. His close association with the vampire franchise is the most obvious answer to his very low likeability score; many men actively and disproportionately resent anyone associated with the franchise. He was a phenomenon with teenage girls and their mothers, but there were early signs that they wouldn’t follow him outside the vampire tale: Water for Elephants should have been in his love-affair-threatened-by-outside-forces wheelhouse, but it ground to a halt at a mediocre $58.7 million.
 photo ScreenShot2013-10-22at103617PM.pngThe lesson Pattinson seemed to have taken away from this was that he had to get as far away from Twilight as possible by only doing small, counterintuitive films. It’s similar to the post-Potter path taken by Daniel Radcliffe, but the problem is that Pattison’s critic-bait movies haven’t appealed to critics: Neither Bel Ami nor David Cronenberg’s Cosmopolis got much better Metacritic scores than the Twilight movies, which is a low watermark indeed. (Neither film cracked seven-digit domestic grosses, either.)

His fans are still mesmerized by him outside of movie theaters: Pattinson’s gossip value is at the top of the list, thanks to stubborn fascination with his relationship with Kristen Stewart. Studios give him a very middle-of-the-road 5.5, but his profile helps his small films get financing, and there are more on the way that aim to show him in new lights, including the Mad Max-like thriller The Rover from Animal Kingdom director David Michod. He’s also playing a limo driver/wannabe actor in Maps to the Stars, and Col. T.E. Lawrence in Werner Herzog’s Queen of the Desert. Enough of these quality projects could help wash away all talk of Team Edward, but it’s going to take something special, and a whole lot of time.

Rank Compared to 2012 +7
Domestic Box Office $142,398,281
Overseas Box Office $169,940,444
Studio Value (1–10) 6
Likeability 36%
Oscars 0
Critics’ Score (1–100) 49
Twitter Mentions 6,155
Tabloid Value (1–10) 9

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