Femme auds preferred red during the nation's patriotic frame at the domestic B.O. as Summit's vampire saga "Eclipse" took in an estimated four-day total of $82.5 million at 4,468 locations, bringing its cume to $175.3 million.
The frame's other fresh offering Paramount's 3D tentpole "The Last Airbender" benefited from a successful counterprogramming bid, playing best with males, for an estimated $53.2 million over the long weekend. Pic's overall domestic total stands at $70.5 million.
Both wide releases brought in healthy returns during the four-day frame, especially given the pair's frontloaded midweek launches; "Eclipse" bowed Wednesday, while "Airbender followed a day later. Also, the Fourth of July typically reps a considerable slowdown at the box office, and with the holiday falling on a Sunday this year, the early bows allowed for a running start into the weekend.
Overall, the domestic B.O. was up a sizeable 18% compared to last year's holiday fray.
"Eclipse" performed tops during a non-holiday frame overseas, with three-day estimates reaching $100.2 million in 42 territories, including key markets like Spain, Italy and Australia. In the U.K., the "Twilight" three-quel earned a record-setting $5.7 million from Saturday previews. Pic will launch wide there next week.
Blighty auds also boosted international weekend revenues for Paramount/DreamWorks Animation's 3D toon "Shrek Forever After," which opened to $13.1 million, including $4.6 million in previews.
Including the U.K., "Shrek" expanded to nine territories this weekend, after launching day and date nearly a month ago. Par decided to hold the toon in key European markets because of the World Cup and summer vacations. "Shrek" added an estimated $41 million for a total overseas tally of $135.5 million.
Variety
via KStewAngel
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