Producer/director/actor Ed Burns and his somewhat revolutionary (and risky) distribution plans for his latest film, “Nice Guy Johnny.” The film premieres on October 26th, but it will be anything but a traditional opening.
Burns–an indie filmmaker to the core–decided to forgo the traditional theatrical release. Instead, the film will be released in three formats simultaneously: ITunes, video-on-demand and DVD.
Burns has his reasons for giving this method a shot. The playing field for true indie films has shifted considerably in the last decade. Backing money from hedge-funders has dried up. Indie studios like Picturehouse and Warner Independent have shut down. Marketing costs have risen considerably. (Burns can make a film for $1 million, then spend five times that amount trying to get the word out for a theatrical release. It’s tough going when an indie has to compete with the latest Robert Pattinson movie with a $40 million marketing budget.)
“I haven’t made money on a studio release since [1996’s] ‘She’s the One,’” Burns told me. “I’ve had trouble getting them out to an audience.”
Burns dipped his toe into these new distribution waters with 2007’s “Purple Violets” which was released on ITunes. With “Nice Guy,” he’s cannonballed into the pool.
Read more at the source
via Spunk-Ransom
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