Since his first movie, the dark indie “Roger Dodger,” Eisenberg has played a variety of parts, from the bitter child of divorce in “The Squid and the Whale” to the kick-butt avenger in “Zombieland.” He even got an Oscar nomination last year, at 27, playing the emotionally stunted antihero of “The Social Network.”
Broad yet unique
Still, it’s hard to know. Sometimes films find a much broader audience than anyone could have predicted. Sometimes what seems like a smart, popular hit — “Adventureland,” for example, with Eisenberg and Kristen Stewart as a couple of suburban kids working at a down-at-the-heels amusement park — never finds its audience at all.
“I really liked that script because there was a reason for her to like him,” Eisenberg says. “So many scripts I get, it’s ‘average guy gets the girl’ and I think, well, why should he? He hasn’t done anything nice or remarkable at all. It’s just there because it’s the convention. But in ‘Adventureland,’ the relationships made sense.”
The movie had a good supporting cast and was well directed by Greg Mottola. Unfortunately, the advertising focused on the fact that Mottola had also directed the raunchy hit “Superbad.” The film was promoted as being more of the same.
“They really did a bad job of marketing,” Eisenberg says frankly. “The scariest people to turn a movie over to are always the people who are drawing up the poster, because that’s the first impression it’s going to make. And very often it’s portraying a very different film from the one the actors actually did.”
Read more: NJ
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