Josh Goldstine (New president of marketing at Universal) talks about SWATH

Josh Goldstine couldn't have joined Universal Pictures at a more pivotal time.

The new president-marketing came on board in August, just as the studio was celebrating two of its most profitable films in recent memory. "Bridesmaids" became the highest-grossing female R-rated comedy in box-office history -- raking in more than $281 million internationally -- while "Fast Five" scored Universal's largest opening weekend to date, with $86.2 million. For next summer, the studio is readying several other high-stakes releases, including "Battleship," "Snow White & The Huntsman," and "Ted" which will have Hollywood closely watching Mr. Goldstine's every marketing move....




Ad Age: Movie marketing usually starts years in advance of a film's release, often at the point of green light. How far out are you looking at Universal's releases?

Mr. Goldstine: I'm working on "Snow White & The Huntsman" for next summer right now. We're just talking about plans to reinvent the myth of Snow White. It's both incredibly classic and really dynamic and new. For me it's a big opportunity to work on a franchise movie and have a unified point-of-view that connects everything.


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