Robert Pattinson: The New Face of Dior Men's Fragrance

Update:

• graziadaily just heard from a reliable source that Robert is shooting the Dior campaign in London any day now (eyes peeled, ladies!). We also know it’s set to be a Moulin Rouge-style shoot in black and white. Appaz, Rob had no less than three offers on the table but chose Dior because it’s ‘classic and timeless’. Stay tuned as we bring you more details as they arrive... 
• elluk We have heard that he turned down the chance to pose for Burberry a year back so Dior's persuasive techniques must be finely honed, though Rob does also wear Dior on the red carpet. Whatever the reason, we can't say we're not pleased: he’s gorgeous, and – as the Twilight films have amply demonstrated – already has the perfume ad-friendly ‘staring pensively into the middle distance’ skills perfected. Smell you, Robert Pattinson!

E! News can exclusively reveal that the Twilight star has signed a mega-deal with Christian Dior.
Pattinson will star in a series of ad campaigns for the French fashion house's line of men's fragrances.
The Breaking Dawn Part 2 promo tour has begun!
"Rob likes the brand," reports a source, who estimates the deal at being worth close to $12 million for three years.
Other celebs who have endorsed Dior fragrances include Jude Law, Charlize Theron and Natalie Portman, who appeared in a controversial topless ad last year.
R.Pattz is no stranger to Dior. He's hit the red carpet in several different Dior Homme looks, including a tuxedo at this year's Cannes Film Festival and jeans at the Teen Choice Awards.

courtjustice I guess you should prepare yourself more for these moments http://bit.ly/NebYBk  ...and these http://bit.ly/KbKpqa  . #RobertPattinson #Dior