"Taylor Lautner, best known for his role as Jacob Black in the highly-successful film franchise “Twilight,” is the latest international star to become endorser of the Filipino global clothing brand Bench. Beginning today, June 20, giant billboards featuring Taylor Lautner as the newest Bench endorser can be seen along EDSA and other parts of the country.
The Hollywood heartthrob joins the elite list of “Global Benchsetters” like “The Vampire Diaries” star Michael Trevino, “American Idol” season 11 runner-up Jessica Sanchez, Maroon 5 lead singer Adam Levine, “The Hunger Games” star Liam Hemsworth, “Pretty Little Liars” star Lucy Hale, Korean heartthrob Lee Min Ho, Joe Jonas of the Jonas Brothers, Taiwanese superstar Jerry Yan, Super Junior’s Lee Donghae and Choi Siwon and Grammy-winning Fil-Am R&B singer and songwriter Bruno Mars. Bench went all out for the production of the print and TV campaign (everything was shot in 10 hours!), tapping some of Hollywood's finest to style and direct the Twilight hunk.
Taylor was styled by Samantha McMillen, whose clients include Carrie Mulligan and Natalie Portman. Anthony Mandler (known for Rihanna's music videos such as "Only Girl in the World") took charge of the direction and photography of the print and TV campaign."
This is not for the first time Anthony Mandler did a photoshoot with Taylor. He also shot the Men's health photoshoot back in 2009
benchtm It's official. Let us all welcome Taylor Lautner as the newest #GlobalBenchsetter! #TaylorLautnerForBENCH