söndag 22 september 2013
News: The Great Denim Challenge: Kellan’s Jeans - Auction
Hayden Panettiere, Britney Spears, Kellan Lutz and other major celebrities cleaned out their closets and donated their favorite pairs of jeans to Cotton's #BlueJeansGoGreen Great Denim Challenge. And you get to bid on them by using denim, not dollars!
The people who pledge to recycle the most denim items will score a coveted pair of jeans autographed by each celeb owner. Which celeb's jeans would you love to snag? http://bit.ly/16n6XM7
The Blue Jeans Go Green™ denim recycling program, which began as Cotton From Blue to Green™, has diverted over 600 tons of denim from landfills since it began in 2006. The diverted denim has been given new life in the form of nearly 2 million square feet of UltraTouch™ Denim Insulation, which has been provided to communities in need and public works projects around the U.S.
The auction puts up for bid 13 pairs of denim jeans, each autographed by its celebrity owner and paired with a note of thanks from the celebrity. Like traditional auctions, the highest bidder will win the item, but the bids are denim — not dollars. The bidder committing to recycle the highest number of denim apparel items for a particular celebrity’s jeans will be the recipient of that item. All the denim collected will be converted into UltraTouch Denim Insulation, a portion of which will be distributed to communities in need.
Cotton Incorporated will host a media event in Los Angeles on Wednesday, November 6, 2013, to celebrate the millionth pair milestone.