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The girl who famously ditches heels for sneaks on the red carpet has certainly found her high fashion footing in this Lagerfeld-lensed shoot – knotting the shirts herself and slipping convincingly into character. ‘I've had a budding relationship with Chanel and Karl since I was quite young. The first time I wore Chanel was in 2007 at the "Into the Wild" premiere at the Toronto International Film Festival, then at my first Met Ball experience, The Baftas… It always felt like a privilege to wear Chanel and to be around Karl who is an artist that, for me, constantly inspires.’ With the black star gown earmarked as her favourite, and an admiration for the designer’s chic take on a Stetson-boater hybrid hat, there’s no doubting this Hollywood darling will be cutting a swathe in the ranch-ready range over the coming months.
Here Kristen answers a series of questions regarding her new fashion job...
- What do you think of Karl Lagerfeld?
Kristen Stewart: 'He was born to fulfill the role he does, not just in the world of fashion but also in the arts. You know the reason people are intimidated by him is not because he projects that but because of what he has accomplished and everything that he represents. And then when you meet him, he's the opposite of intimidating, he is everything that my experiences taught me about true artists which is that they do what they do because they love it and they need to do it and they have fun doing it. Therefore, when I get to collaborate with those people it's nothing but everything that I want, all I want to do is to create things with people that are good at what they do and you sort of don't get better than him. And just to put it sort of dumbly, even just in the way that we were shooting, if you have to try too hard to do something it's probably because it's not right. Everything today [on the set] was like breathing, it was so easy and he knew as soon as he saw what he wanted, it was like 'done! 'It was effortless and he's awesome and he's so sweet.'
- How does the fashion world, and the experience of a fashion show, compare to the movie world and events such as the Oscars?
Kristen Stewart: 'I love sitting down to a show and experiencing it with all of my senses, it's about the music, the feeling in the room. Everything about a show is supposed to evoke a feeling and not all of them do, sometimes it's just about the clothes and when you see a show that tells a story and has a setting and it has a context, it's like watching a film. And so to be around that energy, that's what I look for in my job and so I have nothing to do with fashion necessarily, I don't make the clothes, I have nothing to do with it but just to be around that, is why I do what I do. I want to feel that creative energy and when you find yourself on a movie set and its right, it's like to stumble upon a miracle and you can't really take credit for it, you can't control it, it just happens. And when you go to a good show, it's like you are watching history, it's like you are watching something that is like lighting a bottle, you know they hit something. I've been to two of the shows and each time it was a full experience, it wasn’t about the clothes or picking out what dresses you liked, it's about watching it as a whole, watching the story unfold.'
- What was the atmosphere like at the Paris-Dallas show? What inspires you most about this collection?
Kristen Stewart: 'We were all transplants, none of us were from there so I think we all got there and felt fully transported into not just another place but another time. Without being remotely derivative it's very referential of something that I come from. Chanel is this quintessentially French brand and they are really pulling from art, history and making a cowboy hat which you would never think would ever work for Chanel but they knocked it out! You know not just chic and elegant and beautiful which it all is but it's also just so cool.'
- What is your favorite piece?
Kristen Stewart: 'My favorite dress is the long black tulle one with embroidered stars, and the shoes that I'm wearing in the ad campaign.' (Kristen Stewart is wearing patent calfskin lace-ups)
- Why did you decide to collaborate with Chanel?
Kristen Stewart: 'I've had a budding relationship with Chanel and Karl since I was quite young. The first time I wore Chanel was in 2007 at the "Into the Wild" premiere at the Toronto International Film Festival , then at my first MET ball experience, The Baftas, the Vanity fair shoot were I posed with Karl for Mario Testino. It always felt like a privilege to wear Chanel and to be around Karl who is an artist that, for me, constantly inspires. He manages to never stop moving forward while remaining completely quintessential. Being accepted into the family that is Chanel is very full circle for me.'
- What has been the most eye opening or fun experience shooting this campaign?
Kristen Stewart: 'The idea of Karl, what he has accomplished, the role he has created for himself in the arts and in society. The only intimidating thing about him really is that scary unapproachable facade which is something people project onto him I think. Because when you meet him or you have the opportunity to watch him work or in my case "work with him" he is so awesome. And you can really reap the benefits of being around someone who knows so much and is so creative and driven and excited. It shocked me what a well-rounded and talented photographer he is. How truly into it he actually was. Basically and obviously, he is so much more than a fashion designer; he is a true renaissance man, one of the greatest artists of our time.'
People Magazine Interview
Ever since we heard that Kristen Stewart was a new face of Chanel, we’ve been dying to see how the line’s creative director and head designer Karl Lagerfeld would style her for his ads. After all, the starlet has a very different look than the ethereal blondes Lagerfeld has tapped for previous campaigns (like Keira Knightley, Blake Lively and Diane Kruger). And as you can see in the first-look video from the ad shoot below, her edgy beauty was played up in cornrows, winged liner and some seriously beautiful clothes.
Stewart had a long working relationship with Chanel — she’s been to its fashion shows and worn Chanel to the Met Gala — before Lagerfeld asked her to model this collection (which he shot himself in Paris). And, she tells PEOPLE, he’s not at all as intimidating as someone of his stature in the fashion world might seem.
Stewart had a long working relationship with Chanel — she’s been to its fashion shows and worn Chanel to the Met Gala — before Lagerfeld asked her to model this collection (which he shot himself in Paris). And, she tells PEOPLE, he’s not at all as intimidating as someone of his stature in the fashion world might seem.
“Really, his image is in contrast to what it’s really like to be around him. There’s something almost unapproachable and f—ing chic … And then you meet him and he’s actually an incredibly creative and voracious liver,” she says. “His personal library in Paris that we shot the campaign in, you look around and the staff is like, ‘Now can you believe, he’s actually read all of these books?’ and you’re like, ‘I kind of actually can.’ He’s an impressive guy. He definitely is so much more than the glasses and the hair than you might think he is.”
Chanel’s Métiers d’Art collections are produced once a year to show off the craftsmanship of its ateliers. This year’s “romantic Western”-inspired lineup debuted in Dallas, and can be seen on Stewart throughout the video. “It was about finding which pieces from the collection worked on me,” she tells PEOPLE of staging the shoot. “He’s so good at seeing something that’s not cool and making it cool. Like, I would have my leg in one position and he would throw a toothpick in my mouth and tell me to stop leaning on my leg and in two seconds it was like, ‘Oh, there it is.’ It was very cool and easy and artistic. I didn’t feel like I had to push outside of myself. I didn’t have to try to turn into someone else.”
For more from Stewart — including her relationship with the “incredibly enriching” Lagerfeld and why she really changes into sneakers on the red carpet — check out this week’s PEOPLE (on stands Wednesday) and come back Friday for even more from our interview with the star.
Chanel’s Métiers d’Art collections are produced once a year to show off the craftsmanship of its ateliers. This year’s “romantic Western”-inspired lineup debuted in Dallas, and can be seen on Stewart throughout the video. “It was about finding which pieces from the collection worked on me,” she tells PEOPLE of staging the shoot. “He’s so good at seeing something that’s not cool and making it cool. Like, I would have my leg in one position and he would throw a toothpick in my mouth and tell me to stop leaning on my leg and in two seconds it was like, ‘Oh, there it is.’ It was very cool and easy and artistic. I didn’t feel like I had to push outside of myself. I didn’t have to try to turn into someone else.”
For more from Stewart — including her relationship with the “incredibly enriching” Lagerfeld and why she really changes into sneakers on the red carpet — check out this week’s PEOPLE (on stands Wednesday) and come back Friday for even more from our interview with the star.
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