firecrackerfilms This summer Jaguar released their brand new V8 F-Type. Following the heritage of their classic E-Type, already cemented in British legend, this launch was accompanied by a major campaign called Your Turn Britain. To celebrate the release of this stunning car, Jaguar approached Firecracker to produce a series of branded digital films that celebrate what it means to be British, seen through the eyes of some the nations most exciting creative talent.
Directed by BAFTA winner Anthony Wonke, the films feature Radio 1′s Mista Jam, fashion Designer Alice Temperley, Cricketer Graeme Swann and actor Jamie Campbell Bower and give an exclusive insight into the world of some of Britain’s most exciting stars.
We’re extremely proud not only to be working with one of the UK’s most iconic brands but to be partnering them with one of the world’s greatest documentary film makers. The films were designed not only to present beautifully crafted mini-documentaries but also to ignite an interactive photo-sharing competition where fans can win their very own F-Type experience.
Photos:jab-blog.com via dailyjamiebower
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